An interactive map with all regions will be created.
Kazakh Tourism and TikTok have launched a large-scale initiative of a video guide about sights, cultural institutions and places for gastronomic tourism throughout the country, the press service of the Ministry of Tourism and Sports reported.
"The goal of the project is to draw attention to domestic tourism and inspire the platform community to travel more in their native country, as well as to help small and medium–sized businesses, cultural and tourist organizations to declare themselves and attract new audiences and new customers," the ministry explained.
There will be an interactive map on the official page of the project in TikTok, when clicking on each of the regions of the country, the user will open a page with videos about the region and local attractions.
First, the campaign starts from Astana and Shymkent. But all TikTok users are encouraged to take an active part in the project and share their favorite places and recommendations.
